Which trends are defining the headwear game?

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Which trends are defining the headwear game?

Apr. 18, 2022

Which trends are defining the headwear game? Here are seven to watch:

1. CUSTOMIZED CAPS: Customized caps are becoming increasingly popular. End‐buyers desire unique ball caps that convey brand image and distinction from competitors in a cluttered marketplace.

Which trends are defining the headwear game?

2. FASHION‐FORWARD STYLES: The retail world is exerting more influence on cap styles in the ad specialty realm.

3. OFF‐LOCATION AND ALLOVER DECORATION: Fashion has impacted promo cap decorating, too. Trends include more off‐center logos as well as embellishment on the sides and brims of caps.

 

Which trends are defining the headwear game?

4. THE GREAT OUTDOORS: Performance fabrics, which are trending hot in apparel, are also growing more popular in caps. Moisture wicking caps can be great for corporate clients sponsoring a charity race or trying to encourage employees to live more active lifestyles.

5. NOVELTY CAPS: Some companies are turning to novelty caps to stir conversations about a brand.

 

Which trends are defining the headwear game?

6. BALL CAP ALTERNATIVE: Ball caps dominate the headwear market, but fedoras, flat caps and pub caps have emerged as hip head coverings that some fashion‐conscious brands want for promotional.

7. TRIED AND TRUE: While not discounting emerging trends, many distributors say the ball cap style that continues to sell best is a basic unstructured model, featuring a fabric strap closure, a low profile and a client’s logo positioned front and center.

 

Which trends are defining the headwear game?

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